Discover the Power of Device Fingerprinting for Fraud Prevention
Discover the power of device fingerprinting for fraud prevention. Unlike cookies, it captures information that’s not easily deleted or blocked by users (even with adblockers). It also has the added benefit of being robust and accurate – even if a device or browser changes.
For example, device fingerprinting demo website’s server could detect variations in how the user’s device processes audio signals, creating another reliable identifier. Other data points might include the brand of smartphone, operating system version, incognito mode detection, VPN detection, screen resolution and hardware specifications, browser plugins, and jailbroken or rooted devices.
Try It Yourself: A Simple Device Fingerprinting Demo for Developers
These are just some of the ways that device fingerprinting helps businesses identify buyers and block fraudsters. But it’s important to understand that it isn’t a magic bullet. While it’s an effective tool for detecting a range of fraud tactics, including click fraud, friendly fraud, and refund fraud, it is not a replacement for standardized data collection practices that respect user privacy and data protection regulations.
This is because some users employ strategies to evade fingerprinting, rendering it inaccurate or ineffective. However, modern solutions are developing to address these challenges, prioritizing user consent and privacy while maintaining robust and reliable identification capabilities.…